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Digital Brand Strategy Short course from Vega School

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Digital Brand Strategy Short course from Vega School

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About this course

Apply for Digital Brand Strategy Short course from Vega School

The Internet, and the field of Digital Marketing, is now one of the most important sales and marketing channels available to marketers.
This optimised digital strategy short course will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. Whether you are just starting out with your website or are a seasoned marketer who now wants to learn about the online world; this short course is for you.
The practitioner led Digital Brand Strategy short course has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy for your organisation. This course is suitable for a variety of professions and for all levels of marketing experience. The course will help you to understand how to integrate digital marketing tactics into your overall marketing strategy and to maximise the performance of your online marketing investments.
This course is designed for those with the responsibility for developing or implementing an organisation’s online marketing strategy, including senior management, marketing managers, marketing executives, small business owners, IT managers and anyone who would like to pursue a career in digital marketing. Through dynamic lectures presented by leading digital marketing practitioners, case studies and small group discussions you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts. You will walk away with the necessary theoretical knowledge and practical application skills to feel confident in experimenting in all things digital beyond this short course.
Topics

  • Understanding Digital Consumers
  • Social Media Strategy
  • Content Marketing
  • Social Media Advertising
  • Search Engine Optimisation
  • Insights and Analytics
  • Email Marketing
  • Mobile Marketing Channels
  • Mobile Apps and Mobile Strategy
  • Online Reputation Management
  • Digital Strategy

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