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Digital Marketing online short course at UCT

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Digital Marketing online short course at UCT

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About this course

Apply for Digital Marketing online short course at UCT

Introduction

Maintaining a healthy brand image in the digital space is not just a nicety – it’s a necessity. And informed, holistic strategy is at the heart of effective digital marketing efforts.This digital marketing course from UCT will teach you how to exercise your strategic muscles and apply that type of thinking to your business or brand.If you want to market your business online, understand digital marketing best practices, or simply formalise your existing digital marketing experience, this short course will be a strong value-add to your CV.

What will set you apart

This digital marketing course will give you the opportunity to:

  • Have a direct impact on brand awareness, website traffic, brand advocacy, conversion rates, and cross-channel customer engagement through the development of your own integrated and holistic digital marketing strategy
  • Test drive everything you’ve learnt about digital marketing – from email marketing to social media, analytics and PR – by designing and building a WordPress website for your business or brand

Course curriculum

This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

  • Orientation Module: Welcome to your Online Campus
  • Course Module 1: Introduction to Digital Marketing
  • Course Module 2: Website design and development
  • Course Module 3: Web analytics
  • Course Module 4: Search Engine Optimisation (SEO)
  • Course Module 5: Online copywriting
  • Course Module 6: Online advertising and PPC
  • Course Module 7: Social media and web PR
  • Course Module 8: Email marketing
  • Course Module 9: Mobile marketing
  • Course Module 10: Digital marketing strategy

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