IMM Higher Certificate in Marketing course

The Higher Certificate in Marketing is offered as a basic entry-level marketing qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits.

The Higher Certificate in Marketing can be completed within a minimum of one year but must be completed within four years.

There are seven learning outcomes in this programme

  • Demonstrate an elementary but broad scope of knowledge in the field of business and link marketing activities to the functioning of organisations.
  • Demonstrate an elementary understanding of literacy with respect to economics, management, business communication and marketing.
  • Explain the typical elementary methods and procedures involved in marketing.
  • Solve elementary marketing problems in organisations.
  • Access, process and manage elementary marketing information.
  • Demonstrate an elementary understanding of the economic context and systems within which organisations operate and link these to marketing opportunities.
  • Manage elementary learning in the field of marketing.


This programme consists of seven modules and is structured as follows:

  • Marketing 1 (20 credits)
  • Academic Literacy 1 (15 credits)
  • Fundamentals of Business Communication 1 (20 credits)
  • Business Management 1 (20 credits)
  • Business Numeracy 1 (20 credits)
  • Economic Principles 1 (20 credits)
  • Sales Management 1 (20 credits)


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33 Frost Avenue, Braamfontein Werf,2193


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