Public relations courses at UCT

The social media evolution has brought an advent of new forms of online media outlets and caused a visible shift in the way traditional media is consumed.  The role of a PR professional has equally evolved into a far more powerful strategic position. Consumers are paradoxically more demanding, and more forgiving than ever before. Want to be a prominent PR specialist? Set yourself apart with this UCT online short course and learn to devise new and more engaging ways to keep your clients relevant.

What will set you apart

As a successful PR practitioner, this public relations course will give you the ability to:

  • Define customers’ expectations, and put crisis management plans into place
  • Take into account the democratic nature of the internet and the immediacy of potential response time
  • Become tactical and pre-emptive, and stay ahead of your clients’ needs.

More information




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university of capetown


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