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AAA School of Advertising Online Applications: The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.

We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.

The AAA School of Advertising is the only institution in Africa to be accredited by the IAA (International Advertising Association). Presently, only 43 leading universities, colleges, and professional schools located throughout the world hold IAA course accreditation. It is the course, not the university, college or tertiary institution that is accredited. Each accredited course is individually assessed and scored through a rigorous, benchmarked IAA Education Council process. This ensures internationally recognised quality of formal content and teaching as required by the global communications industry for its students and future young professionals. Benefits of IAA Course Accreditation:

  • International industry recognition of quality of course content
  • Listing of institution and course on IAA Global website
  • Exclusive educational resources for classroom use
  • Potential interaction with global industry professionals
  • The IAA Certificate of Completion awarded to approved graduates
  • Profiling of accredited Academic Experts and their areas of relevant research
  • Support and promote industry/academic engagement and collaboration

What Courses are Offered at The AAA School of Advertising?

Bachelor of Arts: Marketing Communication (Full Time)
Bachelor of Arts: Marketing Communication (Part-Time)
Bachelor of Arts: Creative Brand Communication (Full Time)
Diploma: Marketing Communication
Diploma: Visual Communication

What are the Admission Requirements at The AAA School of Advertising?

Applicants are required to have the appropriate combination of recognized NSC (National Senior Certificate) subjects, as well as certain levels of achievement in matric in these subjects, and the required APS points, as illustrated in the table below.

Degrees and Diplomas

*Specific admission requirements by Qualifications

QualificationNQFDurationMinimum Requirements
BA in Marketing Communication (full-time)73 yearsNSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy.
BA in Marketing Communication (part-time)74 yearsNSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction
BA in Creative Brand Communication73 yearsNSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy.
Diploma in Marketing Communication63 yearsNSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy.
Diploma in Visual Communication63 yearsNSC with Diploma endorsement. APS: 20 AND a pass in Maths/Maths Literacy.

*Mature Age Exemption: Candidates who have attempted matric/Grade 12, reached the age of 23 before or during the first year of Registration may be considered for admission. Work experience may also be considered for RPL (Recognition of Prior Learning).

Recognition of Prior Learning, Exemptions, Applications for Credits:

For the BA in Marketing Communication, a maximum of three modules in year one, and three in year two, will be exempted, based on similar modules passed at the requisite NQF level at a university/higher education institution.

With regard to BA in Creative Brand Communication, applicants can apply for exemption of Visual Studies, based on a similar NQF level module passed at a university/higher education institution.

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