Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. You’ll use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organisations. Public Relations field is wide and in demand in South Africa. With a combination of various subject choice and interests, PR graduates have a long list of possible job titles they can pursue, see below:
- General Public Relations Job Titles:
Brand Ambassador, Content Manager, Content Strategiest, Copy Writer, Director of Public Affairs, Director of Public Relations, Editor, Event Coordinator, Manager, Digital and Social Media, New Media Coordinator, Program Coordinator, Public Relations Coordinator, Publicist, Relationship Manager, Social Media Analyst.
- Communications Public Relations Job Titles:
Communications Coordinator, Communications Director, Communications Editor, Communications Representative, Communications Specialist, Corporate Communications Specialist, Director of Communications, Director of Strategic Communication, External Communications Manager, Internal Communications Specialist, Marketing Communications Director.
- Development and Fundraising Public Relations Job Titles:
Development Director, Development Officer, Financial Public Relations Associate, Fundraising Manager, Major Gifts Officer.
Marketing Public Relations Job Titles: Marketing Associate, Marketing Communications Director, Marketing Communications Manager, Marketing Coordinator, Marketing Director, Marketing Officer, Social Media Marketing Coordinator.
Public Relations roles and responsibilities obviously depend on the job title you cary. However, a typical Public Relations job responsibilities will include the following:
- planning, developing and implementing PR strategies;
- communicating with colleagues and key spokespeople;
- liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
- researching, writing and distributing press releases to targeted media;
- collating and analysing media coverage;
- writing and editing in-house magazines, case studies, speeches, articles and annual reports;
- preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
- devising and coordinating photo opportunities;
- organising events including press conferences, exhibitions, open days and press tours;
- maintaining and updating information on the organisation’s website;
- managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
- sourcing and managing speaking and sponsorship opportunities;
- commissioning market research;
- fostering community relations through events such as open days and through involvement in community initiatives;
- managing the PR aspect of a potential crisis situation.
Public Relations Internships / Inservice Training
Many companies do offer internships for Public Relations students as a way to provide needed skills and experience. Below are some of the useful links for Public Relations Internships: PR Internships
Public Relations Courses in South Africa
Are you looking to pursue a career in PR, would you like to work as a media liaison? This IIE qualification aims to provide the graduate with the necessary skills to follow a career in Public Relations. This qualification considers professional practice within the public relations sector as being a very important part of the communication environment and particularly specialising in public relations. The qualification provides students with the skills needed to co-ordinate and manage the broad spectrum of public relations in a professional manner, at a technical, managerial and strategic level. WHAT YOU CAN BECOME Qualifying students are employable in various corporate, parastatal, governmental, public relations consultancies and conferencing venues, within a range of industries, as junior public relations practitioners and coordinators. SKILLS YOU WILL DEVELOP This qualification will provide the required communication skills and knowledge that modern businesses now demand for new employees entering the workplace, by combining public relations skills with business practice. The specific selection of subjects in this course aims to prepare the student to take up a position in any modern business or office, which requires a high level of communication competence to serve the needs of a communication driven organisation. TIME NEEDED […]
23 Jorissen Street Braamfontein
Are you looking to register for an Events Management or Event Planning course? Then consider registering for The IIE Higher Certificate in Event Management offered at Rosebank College, an educational brand of The Independent Institute of Education (The IIE). WHAT YOU CAN BECOME Students will be able to work in travel and tourism, sport, corporate, government and general events. This means the opportunity is widened and allows students access into many fields because of the general nature of the event qualification. Events is an exciting industry to work in as it unleashes innovation and creativity. The events field allows for growth – students can start as a coordinator, progress to become an event manager and ultimately end up running a corporate affairs division or their own events consultancy. It allows for travel opportunities, exciting places to stay, variation in work, all because each event is different. The qualifying students can be employed in a wide range of corporate organisations, parastatal, governmental departments and event management consultancies in various industries as junior or trainee event managers. SKILLS YOU WILL DEVELOP This IIE qualification prepares graduates to coordinate and manage a broad spectrum of events in a professional manner. Students are equipped […]
23 Jorissen Street Braamfontein
BAdmin International Relations About International Relations course The purpose of this package is to provide qualifiers with an in-depth knowledge and understanding of contemporary world politics and related changes in the international system. This will enable learners, once they are employed in the public or private sector, to respond in an innovative and proactive manner to the problems and challenges of globalisation. Admission requirement for International Relations course at University of Pretoria The following persons will be considered for admission: a candidate who is in possession of a certificate that is deemed by the University to be equivalent to the required Grade 12 certificate with university endorsement; a candidate who is a graduate from another tertiary institution or has been granted the status of a graduate of such an institution; and a candidate who is a graduate of another faculty at the University of Pretoria. Life Orientation is excluded when calculating the APS. This programme is only offered in English. Students cannot be admitted to a BCom degree via a BAdmin if they do not comply with the admission requirements for a BCom degree.
university of pretoria
Public relations courses at UCT The social media evolution has brought an advent of new forms of online media outlets and caused a visible shift in the way traditional media is consumed. The role of a PR professional has equally evolved into a far more powerful strategic position. Consumers are paradoxically more demanding, and more forgiving than ever before. Want to be a prominent PR specialist? Set yourself apart with this UCT online short course and learn to devise new and more engaging ways to keep your clients relevant. What will set you apart As a successful PR practitioner, this public relations course will give you the ability to: Define customers’ expectations, and put crisis management plans into place Take into account the democratic nature of the internet and the immediacy of potential response time Become tactical and pre-emptive, and stay ahead of your clients’ needs. More information
university of capetown
public relations courses in uj The purpose of this qualification is intended to develop in a student the competence to plan, apply and monitor public relations and communication activities in a variety of contexts. The curriculum for the National Diploma (Public Relations and Communication) programme consists of 24 semester modules compiled as follows: First Year Public Relations 1A&1B Introduction to Communication and Practice 1A& 1B Media and Technology 1A& 1B Writing for Public Relations 1A&1B Context Studies A & B Second Year Public Relations 2A&2B Communication and Practice 2A&2B Media and Technology 2A&2B Writing for Public Relations 2A&2B Third year Public Relations 3A&3B Advanced Communication and Practice 3A&3B Experiential Training 3 More information
university of johannesburg auckland park