Consumer Behaviour NCV Level 4 Past Exam Papers & Learning Material

Consumer Behaviour NCV Level 4 Past Exam Papers with memorandums & Learning Material in pdf downloadable format for Term 1 (March) , Term 2 (June), Term 3 (September), and Term 4 (November). Consumers are exposed to various experiences and influences. Some consumers are more susceptible to change and influence than others. Some consumers respond to their environments as a result of their psychological make-up, as their situations change, opportunities emerge and they are subjected to a wider range of influence to which they may consciously respond in a positive or negative manner. Changes in circumstances may arouse inherent needs or promote new needs and wants in consumption patterns.
Consumer buyer behaviour is defined as:
“The acts of individuals directly involved in obtaining and using goods and services, including the decision processes that precede and determine these acts.”. Consumer Behaviour (Marketing) is a Level 4 subject.

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This is a one year instructional programme comprising 200 teaching and learning hours. The subject may be offered on a part-time basis provided the candidate meets all the assessment requirements.
Course preparations should consider students with special education needs.

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