This page contains a list of the best and recommended Digital Marketing courses offered in South Africa. In the era of the information age powered by the internet, marketing has transformed itself into more meaningful, yet relevant methods of targeting today’s consumers (who are always on digital platforms). In order to become the best digital marketer, you need to learn from the best digital marketers from the ever-changing world of digital technologies.

South Africa has some of the best internationally recognised digital marketing courses you will ever find. Most of the digital marketing courses are offered via online or distance learning. You will find, short courses, part-time, full-time and online courses (Certificates, Diplomas and Degrees).

What do you learn in Digital Marketing Course

  • WordPress – Learn how to do various customisations on your website and a step by step guide to hosting your website and getting it live.
  • Search Engine Optimisation – Advanced knowledge on SEO techniques and how to analyse your web analytics.
  • Paid (PPC) – Best practice on how to design search and display paid advertising on Google’s advertising platform.
  • Social Media Marketing – How to design relevant social media campaigns to capture your target market on a variety of social media channels.
  • Email Marketing – How to design and segment an e-mail campaign which will capture leads.
  • Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
  • Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
  • Digital Copy Writing – How to design advertising and marketing copy to suit your target markets and capture attention.
  • Content Marketing – How to design different pieces of content marketing copy that suit your specific target audience.
  • Marketing Strategy – How to use each digital channel strategically within a business context.
  • Project management – How to manage and run large teams of projects to generate good results.
  • Marketing Management – Marketing management communication concepts that are fundamental to any marketing campaign.
  • Brand Management Principles – Learn the principles of successfully managing a brand.
  • Public Relations – Fundamentals of Digital Public Relationship Principles.

List of Recommended Digital Marketing course in South Africa

UCT Digital Marketing Online Course

To ensure your brand remains visible and competitive in the modern business landscape, an effective digital marketing strategy is vital. The Digital Marketing online short course from the University of Cape Town (UCT) provides you with the practical online marketing skills needed to improve targeting and personalisation, and create a consistent cross-platform brand narrative. You’ll also gain the tools and knowledge to develop an integrated digital marketing strategy that ensures your online marketing priorities align with your business goals.

Fees /Price: R14900 -R16000

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DSM Advanced Digital Marketing Course

The Advanced Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising. On completion of this course, you will be able to develop and execute a solid digital marketing strategy.

Fees /Price: R16 000 +-

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Vega School BCom in Digital Marketing

the BCom in Digital Marketing equips students with the skills required to identify the right message and the right digital platforms and mediums to deliver this message for maximum impact. The qualification brings together all the necessary knowledge and skills to design, build, manage and measure effective digital campaigns weaving together the core skills of digital marketing, social media, online Public Relations, paid and organic search and measurement programmes. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges.

Fees /Price: R97 000 +-

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Wits Digital Marketing Certificate

Wits Digital Marketing Certificate provide a holistic view of the digital marketing landscape and explains the relationships between digital marketing channels. It also teaches participants on how to select suitable digital marketing channels for their specific needs, while enable participants to also integrate digital marketing into the traditional marketing mix. Learners will be able to measure digital marketing success (reporting) after completing..

Fees /Price: R11 000 -R12 000

Duration: 12 weeks

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