Justify the effectiveness of personal selling as the best method of promoting a business product.
What is Personal Selling
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process.
6 Reasons why Personal Selling of effective in business product promition
- Personal selling can be made telephonically but are usually face to face and offer the most flexible means of delivering a promotional message.
- Done by experienced sales people who develop charisma and become skilled in getting people to pay attention to them.
- It is the most successful method of selling a product.
- It is very effective especially in the case of expensive industrial goods such as machinery and shopping goods, e.g. stoves, fridges , cell phones.
- Involves a very personal touch with specific attention giving to customer’s needs and requirements.
- Most effective way to build relationships between the sales person and the customer. It is also a very good way of maintaining good relationships and ensuring on-going business and sales.
Business Management Grade 12 Question and Answers Online Quizzes
Revise all the topics under Business Management Grade 12 subject, using test quizzes based on the exam questions below:
- Quiz: Term 1: Macro Environment: Impact of Recent Legislations Quiz
- Quiz: Term 1: Human Resources Function
- Quiz: Term 1: Ethics and Professionalism
- Quiz: Term 1: Creative Thinking
- Quiz: Term 1: Macro Environment: Business Strategies
- Quiz: Term 2: Corporate Social Responsibility
- Quiz: Term 2: Human Rights, Inclusivity and Environmental Issues
- Quiz: Term 2: Team Performance Assessment, Conflict Management, and Problem-Solving
- Quiz: Term 2: Business Sectors and their Environments
- Quiz: Term 2: Leadership and Management
- Quiz: Term 2: Quality of Performance
- Quiz: Term 3: Investment – Securities
- Quiz: Term 3: Investment – Insurance
- Quiz: Term 3: Forms of Ownership
- Quiz: Term 3: Presentation and Data Response
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