Advertising And Promotions NCV Level 4 Past Exam Papers with memorandums & Learning Material in pdf downloadable format for Term 1 (March) , Term 2 (June), Term 3 (September), and Term 4 (November). Advertising and Promotions is a targeting system in which an organisation matches its capabilities to the needs and wants of customers. Its objective is to provide a product or service to consumers or users to achieve optimum profit or cost efficiency in the case of a not-for-profit organisation.